2020 y\u0131l\u0131nda T\u00fcrkiye\u2019nin 71\u2019inci, T\u00fcrk otomotiv kesiminin ise 14\u2019\u00fcnc\u00fc en b\u00fcy\u00fck ihracat\u00e7\u0131s\u0131 olan Goodyear, \u015fiddetli ge\u00e7en 2021 y\u0131l\u0131nda da iktisat i\u00e7in katma k\u0131ymet yaratmaya devam ederek ihracat\u0131n\u0131 237 milyon ABD dolar\u0131na \u00e7\u0131kard\u0131. Goodyear, 2021 y\u0131l\u0131nda \u00fcretimini ton baz\u0131nda 25 art\u0131r\u0131rken, sat\u0131\u015f hacmini 4, net sat\u0131\u015f gelirlerini ise bir evvelki y\u0131la nazaran 45 oran\u0131nda art\u0131rd\u0131.<\/strong><\/p>\n

T\u00dcRK\u0130YE\u2019de<\/strong> 2021 y\u0131l\u0131nda toplam araba \u00fcretimi, tedarik s\u0131k\u0131nt\u0131lar\u0131 nedeniyle bir evvelki y\u0131la oranla 8 azalarak 782.835 adet seviyesinde ger\u00e7ekle\u015fti. Goodyear k\u00fc\u00e7\u00fclen pazara kar\u015f\u0131n orjinal ekipman lasti\u011fi ve pazar\u0131n en k\u0131ymetli tedarik\u00e7isi oldu\u011fu hafif ticari ara\u00e7 lasti\u011fi \u00fcretiminde sat\u0131\u015flar\u0131n\u0131 adet baz\u0131nda 18 art\u0131rma ba\u015far\u0131s\u0131 g\u00f6sterdi. <\/p>\n

2021 y\u0131l\u0131nda olumlu bir ivmeyle ba\u015flayan T\u00fcrkiye t\u00fcketici lastikleri yenileme pazar\u0131, y\u0131l\u0131 da b\u00fcy\u00fcmeyle kapatt\u0131. Kesime yeni bir boyut kazand\u0131ran Eagle Sport 4Seasons ve kendi s\u0131n\u0131f\u0131n\u0131n sigortal\u0131 tek lasti\u011fi olan EfficientGrip Cargo 2 ba\u015fta olmak \u00fczere yeni eser lansmanlar\u0131, yaz ve k\u0131\u015f kampanyalar\u0131, lastik sigortas\u0131 ve yol yard\u0131m\u0131 hizmetleri, yeni kazan\u0131lan perakende sat\u0131\u015f noktalar\u0131 ve t\u00fcketicilerin lastik sat\u0131n alma tecr\u00fcbelerini risksiz hale getirmeyi hedefleyen \u201cS\u0131f\u0131r Temas\u201d uygulamalar\u0131, Goodyear\u2019\u0131 2021 y\u0131l\u0131nda T\u00fcrkiye\u2019de t\u00fcketici lastikleri kesiminde muvaffakiyete ta\u015f\u0131d\u0131. <\/p>\n

2021 y\u0131l\u0131nda bir evvelki y\u0131la nazaran yatay bir seyir izleyen T\u00fcrkiye ticari lastikler yenileme pazar\u0131nda, Goodyear yeni filo kazan\u0131mlar\u0131, ileri teknoloji hizmet tahlilleri ve t\u00fcm T\u00fcrkiye\u2019de Goodyear standartlar\u0131nda servis hizmeti veren TruckForce bayileri sayesinde y\u0131l\u0131 b\u00fcy\u00fcme ile kapatt\u0131. Y\u0131l i\u00e7inde pazar\u0131n de\u011fi\u015fen gereksinimlerine y\u00f6nelik uygulan kampanyalar da pazar hissesi art\u0131\u015f\u0131nda tesirli oldu.<\/p>\n

Goodyear Lastikleri T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Mahmut Sar\u0131o\u011flu<\/strong> hususla ilgili olarak \u015f\u00f6yle konu\u015ftu: “\u0130hracat\u0131m\u0131z\u0131 art\u0131rarak T\u00fcrkiye iktisad\u0131na katk\u0131da bulunmaya devam ettik. Daralan otomotiv pazar\u0131na kar\u015f\u0131n, Goodyear olarak faaliyetlerimiz ivmesini korudu. Yenileme pazar\u0131nda da olumlu kesim trendlerinden faydalanmaya devam ettik. T\u00fcketicilerin lastik yenileme talebi surat\u0131n\u0131 korudu ve biz de bu pazarda g\u00fc\u00e7l\u00fc sonu\u00e7lar elde ettik.\u201d<\/strong><\/p>\n

Sar\u0131o\u011flu<\/strong> kelamlar\u0131na \u015f\u00f6yle devam etti: “Ta\u015f\u0131mac\u0131l\u0131k dal\u0131 rekor y\u00fck hacmine hakikat ilerlerken, biz de Goodyear olarak en b\u00fcy\u00fck ticari m\u00fc\u015fterilerimizin y\u00fcksek talebiyle kar\u015f\u0131la\u015ft\u0131k. Bunun sonucunda, filo lastik hacminin pandemi \u00f6ncesi d\u00fczeylerin hayli \u00fcst\u00fcnde olmas\u0131yla, ticari faaliyetlerimiz 2021\u2019de g\u00fc\u00e7l\u00fc bir performans ortaya koydu.\u201d<\/strong> <\/p>\n

Kaynak: (BHA) – Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"

2020 y\u0131l\u0131nda T\u00fcrkiye\u2019nin 71\u2019inci, T\u00fcrk otomotiv kesiminin ise 14\u2019\u00fcnc\u00fc en b\u00fcy\u00fck ihracat\u00e7\u0131s\u0131 olan Goodyear, \u015fiddetli ge\u00e7en 2021 y\u0131l\u0131nda da iktisat …<\/p>\n","protected":false},"author":1,"featured_media":8214,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"yoast_head":"\n